Hotel Alex is a legendary gem in the heart of Zermatt, welcoming guests with Swiss hospitality and timeless charm since its founding by Alex Perren over 50 years ago. Today, the hotel is beautifully run by his daughter Christina and her husband René, preserving its legacy as one of Zermatt’s most distinguished retreats.

The hotel’s design exudes an ‘extravagant mountain style’ where tradition meets contemporary luxury. Some of the spectacular suites boast private fireplaces, balconies, and luxurious lounge areas, making them the perfect sanctuary for families.

Dining at Hotel Alex is a culinary delight, featuring the renowned Alex Grill led by French chef Fredy Fischer, who serves refined gourmet dishes of meat and fish from the grill. Bodega Bacchus, the hotel’s intimate wine cellar with the longest oak table in Zermatt, offers exclusive wine-tasting experiences and regional delicacies. Guests can indulge in the hotel’s popular half- board option with an exquisite à la carte menu that changes nightly, promising a new culinary experience each evening.

The Alex Lounge Bar, a stylish venue with three fireplaces and themed corners, including the Scottish-inspired ‘Highlander’, offers the perfect setting for cocktails and live music. The Smokies fumoir caters to cigar and whisky enthusiasts with its curated selection of Cuban cigars and rare single malts.

An ideal destination for all seasons, Hotel Alex is just a ten-minute walk from the ski lift and offers a convenient ski room for guests to store their equipment. In winter, Zermatt’s world-class slopes cater to skiers of all levels. During the warmer months, the area transforms into a haven for nature lovers, with scenic hiking trails, pristine lakes, and panoramic alpine views. After a day outdoors, the hotel’s expansive wellness area invites guests to unwind and recharge, offering a heated swimming pool, saunas, squash and tennis courts, and peaceful corners for moments of rest and relaxation.