Occupying a full block of historic Russell Square, Kimpton Fitzroy London blends timeless Victorian glamour with the modern spirit of the city it calls home. Behind its magnificent terracotta façade lies a bold reimagining of a London grande dame,  a 19th-century beauty transformed into a contemporary luxury hotel with flair, personality and a playful sense of style.

Designed by Charles Fitzroy Doll and opened in 1898, the hotel’s iconic architecture remains a defining feature. The interiors are both elegant and inviting, where restored heritage details meet modern design with a light-hearted twist.

A sweeping marble staircase, intricate plasterwork and mosaic-tiled floors nod to the building’s illustrious past, while plush furnishings, statement lighting and curated artwork reflect its vibrant present. Each guest room and suite has its own unique character, blending thoughtful luxury with a touch of whimsy. Expect rich textures, soft lighting, bold accents and a sense of comfort that encourages you to relax, linger, and feel at home in the heart of Bloomsbury.

The crowning jewel of the hotel is the Fitzroy Suite, a grand, light-filled residence with soaring ceilings, oversized windows and views across leafy Russell Square. Evoking the spirit of a refined London townhouse, it features a large living and dining room, separate bedroom, walk-in wardrobe, and a luxurious marble bathroom featuring an iconic roll-top bath. A dedicated butler pantry, elegant workspace and stylish lounge area make it ideal for entertaining or unwinding in privacy and comfort. Dining is equally elegant. At Fitz’s Russell Square, guests enjoy creative cocktails and elevated brasserie fare. In-room dining is available 24 hours a day, ensuring personalised service and comfort at any hour.

This is London heritage with a bold, modern soul – perfectly placed and truly unforgettable.